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YEAH GELATO ยท BRAND CAMPAIGN

Yeah Gelato Say yeah to the little things.

A playful campaign system for Yeah Gelato, brought from its key visual into a physical event through display graphics, printed materials, a menu, and standees.

Yeah Gelato campaign installation with the Say Yeah! To The Little Things campaign message

The campaign in the room.

Booth, interactive details, display pieces, and product moments all carried the same playful visual language.

Full Yeah Gelato booth with campaign posters, photo frame, and product display
The complete booth and event installation.
Yeah Gelato photo frame, orange balloons, and illustrated character display
Interactive photo-frame and character details.
Yeah Gelato ingredient bar with printed campaign materials
Print, props, and the ingredient bar.

A visual world for every flavour.

Illustrated flavour stories gave the campaign a distinct voice across the event touchpoints.

Yeah Gelato flavour campaign graphic
Flavour storytelling graphic.
Yeah Gelato event campaign graphic
Campaign character and display artwork.
Yeah Gelato illustrated flavour graphic
Illustrated flavour world.
Yeah Gelato branded orange balloons
Branded balloons for the event.

Built for the space.

The visual system extended across a backdrop, flavour menu, and three tall-format standees.

Yeah Gelato campaign backdrop design
Event backdrop.
Yeah Gelato illustrated flavour menu
Illustrated flavour menu.
Yeah Gelato standee design one
Standee one.
Yeah Gelato standee design two
Standee two.
Yeah Gelato standee design three
Standee three.